If you can remember that it was called "Chicken Scratch," then you may go to the head of the class, so to speak.
We're guessing your next question is, "What IS it???" if you don't recognize it. It is hand embroidery on an even-weave cloth, such as a tea towel as shown here. Gingham was often used to dress it up a bit. We first noticed it on aprons from the 1930s, but it enjoyed a resurgence in the 1960s. And now, it's making another comeback!
Depending on the stitch used and the combinations of stitches, you can create all kinds of interesting designs.
I made this tea towel about 10 years ago, because I was sure I was going to help revive this technique by offering classes and such. Well, no one signed up back then. (Bummer, right?)
Now, there are several places online with these "new" designs, and I'm sure they will be popping up on Pinterest in the near future as well.
It just goes to prove that whatever is old is new again, somewhere along the line.
Stay in Stitches, my Friends!